You guys, I’m really, really excited about this.
A while ago, I had another of my stupid crazy ideas. These occur frequently and unexpectedly. I’ll be calmly playing Final Fantasy in the evening and suddenly I’ll bolt upright and yell, “A BOOK ABOUT A MACHINE THAT CAN CALCULATE THE BEST DECISIONS THAT PEOPLE SHOULD MAKE ON AN INDIVIDUAL BASIS AND HOW IT CREATES A CREEPY DYSTOPIAN FUTURE.” Or I’ll be casually munching away on a Nature Made bar and I’ll suddenly yelp, “A CIRCUS WHERE THE PEOPLE ARE DRESSED AS CATS AND DOGS AND THE CATS AND DOGS ARE DRESSED AS PEOPLE.”
Unsurprisingly, these brief flashes of inspiration rarely yield anything useful. The ideas that tend to mean something are usually born from a need, rather than random spates of creativity.
So I’ll start with the ‘need’ here, and then move on to the product.
About two percent of the world’s population is what society calls ‘beautiful’. About two percent is what society would call ‘superfug’. The remaining ninety six percent is commonly referred to as ‘average’.
This strikes me as weird, and I’ll tell you why. I could easily be called an ‘average looking person’. Many of my friends could be called ‘average looking people’, but that definition fails to capture so much. I don’t look anything like my ‘average’ friends, and they look nothing like each other. I’ve started to hate the word ‘average’, because it simply can’t identify anybody. What does ‘average’ mean? Why do so many ‘average’ people have so little in common? Fact is, the human race is huge and expansive and diverse. People have blond hair and brown hair and black hair and green eyes and brown eyes. They’re tall and short and fat and thin and they have long arms and short legs and long legs and short arms. They have different fingers and toes, different knees, different noses, different laughs, and with all those differences, calling a person ‘average’ is a lazy catch-all that cannot possibly capture the unique idiosyncracies that make us interesting, beautiful, and human.
Society says I’m average.
I secretly know I’m fantastic.
This is where the solution comes in. So, hey, guys, welcome to Average Fantastic.
Average Fantastic is a joint project between Laura and myself. Our goal is to examine just what is so amazingly wonderful about the people we encounter by making everyone a model. We conduct photo shoots with silly, dramatic, awesome themes like ‘Superheroes!’ or ‘Monochrome!’ and get pictures of real people, real gorgeous average fantastic people that you won’t find in Vogue or Glamour.
It’s all good, clean, body-positive fun and you can join in whenever you want.
You may think you’re average, but you’re not. You aren’t too this or not enough that. You are amazing, and I hope that you’ll join Laura and I in celebrating that.
Tell your friends.
The site is still new, and our process is developing, so constructive feedback is super appreciated!